Christopher Homick
Marketing Leader · Cellist · Composer · Marathon Runner
When I take ownership of something, it gets done.
I lead marketing for a growing ecommerce and education company, building systems, campaigns, and teams that turn strategy into measurable results. Outside of work you'll usually find me playing cello, writing music, training for marathons, or on a pickleball court.
Current
Head of Marketing
Lead ecommerce, lifecycle marketing, paid media, analytics, CRM strategy, and digital growth for the Biofield Tuning family of brands.
What I do
I've spent more than a decade building marketing systems that connect strategy with execution. My work has included paid media, lifecycle marketing, CRM automation, analytics, reporting, ecommerce, and team leadership.
Today I serve as Head of Marketing at Biosona, where I lead marketing across ecommerce, digital strategy, customer acquisition, lifecycle marketing, and technology. What I enjoy most is bringing structure to complex problems and building systems that help teams move faster and make better decisions.
Platforms & tools
Disciplines
Development
What that looked like in practice
Throughout my career I've managed six-figure advertising budgets, built marketing automation for organizations serving hundreds of thousands of customers, and developed reporting systems that connect marketing performance directly to business results.
"When Chris took ownership of something, it happened. It did not matter how complicated the project became or what obstacles came up along the way — he worked through them and delivered. In my 40+ years in business, I've found that quality to be extremely rare."
— Jonathan Rozek, colleague of 3+ years
Music
Before marketing, there was music. I started playing cello at six and never really stopped. I went on to study cello and composition at the University of North Carolina at Chapel Hill and The Boston Conservatory, then spent years writing contemporary classical works: jazz-inflected, rhythmically driven, occasionally loud.
Composition taught me how to think in systems. How individual parts connect to create something larger. How to hear what isn't working, fix it, and keep refining until the whole thing feels right. Those instincts have shaped how I approach marketing more than any textbook could.
Over the years, I've written for the Boston Conservatory Wind Ensemble, Ludovico Ensemble, and Boston String Players. My piece A Setting of Hung Liu's Peaches won the Thelma Thompson Composition Award from the University of North Carolina at Chapel Hill. As a cellist, I've performed with Boston New Music Initiative, the Trans-Siberian Orchestra, the North Carolina Symphony, and Opera Carolina, among others.
I've written a lot of music over the years. Four pieces are below.
Marathons
I never thought I'd run a marathon, or that I was even capable of it. Then a friend qualified for Boston and stayed at my house during race weekend. Apparently that was all it took.
A few months later, I ran my first marathon in Philadelphia. I did not train nearly enough, which is a polite way of saying I learned several lessons the hard way. Eventually I made it to my first major, saw someone wearing a six-star medal, and immediately decided I wanted one too.
Running a marathon takes the same kind of sustained discipline I recognize from years of playing the cello. You can't fake the preparation, and there are no shortcuts on race day. Ten marathons later, I'm four of seven through the Abbott World Marathon Majors. Three to go, assuming they stop adding new ones.
4 of 7 majors completed · 10 marathons total
Get in touch
I'm currently Head of Marketing at Biosona. I built this site to share my work, interests, and the projects I'm proud of. While I'm not actively looking for a new role, I'm always happy to connect with other marketers, entrepreneurs, musicians, and creative people.