Your marketing should drive revenue. Not create confusion behind the scenes.

I help companies improve marketing performance by fixing systems, strengthening campaigns, and building better operations behind the scenes. That means better lead flow, clearer reporting, and less manual work across your team.

Where things break down

• Leads fall through the cracks or are routed inconsistently
• Campaign performance is hard to measure or doesn’t tie to revenue
• Teams rely on manual workarounds
• Paid media, email, and CRM systems are disconnected
• No clear visibility into what is actually working

Most teams don’t have a strategy problem. They have a systems and execution problem.

How I help

I’ve spent 12+ years running marketing and operations for a national business, managing full-funnel campaigns and the systems behind them.

My work spans paid media, lifecycle marketing, CRM systems, analytics, reporting, and campaign execution. I focus on improving both how marketing performs and how the systems behind it operate.

My approach

1. Understand the system: Review campaigns, CRM, workflows, and data flow
2. Fix what’s broken: Clean up automation, routing, tracking, and execution gaps
3. Improve performance: Build systems and processes that support growth and reporting

What this leads to

• Clear visibility into marketing performance
• Better alignment between marketing and sales
• More efficient campaign execution
• Less manual work and fewer errors
• More confident decision-making

What I’ve worked on

• Full-funnel campaign strategy and execution
• Paid media (Meta, Google) and lead generation
• Email and lifecycle marketing
• Landing pages and conversion optimization
• CRM systems and automation
• Analytics, reporting, and attribution
• Marketing operations and process design
• Cross-functional team coordination

Selected results

• Managed ~$200K/month in multi-channel marketing campaigns
• Drove 200%+ ROI on top-performing campaigns
• Reduced manual work by 30–40% through automation
• Improved engagement by 25% through segmentation
• Managed and maintained a 750K+ contact database
• Built reporting systems connecting marketing performance to revenue